Chalk out marketing plans essential to your business’s success with 74 expertly-designed Microsoft Excel worksheets covering forecasting and budgeting, direct advertising, marketing, pricing, competitive analysis and much more.

The Ultimate Marketing Calculator allows you to develop a clear understanding of your customers, internal strengths and competitive environment – your initial computations will evolve into a vision of how your business will compete in the future.

With the Ultimate Marketing Calculator, you can easily calculate:

• The lifetime value of your customers
• Acquisition costs of customers by promotional campaigns and promotional payback analysis
• Return earned on time invested in individual customer accounts
• New economy metrics such as forecasted email sales and web site traffic
• Price estimates for goods and services
• Sales and marketing ratios like selling expense ratio, inventory turnover, mark-ups and mark-downs, and average collection period
• Score cards and similar comparative analysis